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subject:"Internet"
~person:"Bharadhwaj, Sivakumaran"
~person:"Edwards, Steven M."
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Internet advertising : theory and research
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Marketing in the new global order : challenges and opportunities
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ECONIS (ZBW)
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Motivations for using the Internet and its implications for Internet advertising
Edwards, Steven M.
- In:
Internet advertising : theory and research
,
(pp. 91-119)
.
2007
Persistent link: https://www.econbiz.de/10003530771
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Study on the influence of Internet on information search behaviour : an Indian perspective
Satish, S. M.
;
Bharadhwaj, Sivakumaran
- In:
Marketing in the new global order : challenges and …
,
(pp. 399-412)
.
2007
Persistent link: https://www.econbiz.de/10003736496
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