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subject:"Internet"
~subject:"Beziehungsmarketing"
~subject:"Hotel industry"
~type_genre:"Thesis"
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Sentiment Analyse mit lokalen Grammatiken : wissensbasierter Ansatz zur Extraktion von Sentiments in Hotelbewertungen
Wolfgruber, Marlene
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2015
Persistent link: https://www.econbiz.de/10011437469
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2
Online-Content-Mining für die Kreuzfahrtindustrie : ein Modell für die Technologieanpassung und Technologieakzeptanz
Sohns, Karsten
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2011
Persistent link: https://www.econbiz.de/10009349341
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3
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
Nee, Ines
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2016
Persistent link: https://www.econbiz.de/10013457221
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4
Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs
Mafael, Alexander
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2015
Persistent link: https://www.econbiz.de/10011569813
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5
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike
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2010
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1. ed.
Persistent link: https://www.econbiz.de/10003939865
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6
Anreizmechanismen und Weiterempfehlungen : eine institutionenökonomische Analyse
Pfeil, Christian M.
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2009
Persistent link: https://www.econbiz.de/10003893564
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7
Strategic implications of online word of mouth
Li, Xinxin
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2005
Persistent link: https://www.econbiz.de/10003952949
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