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subject:"Internet marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of media business studies"
~type_genre:"Article in journal"
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Search: subject_exact:"Co-creation"
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Internet marketing
Customer integration
15
Kundenintegration
15
Social Web
6
Social web
6
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Online-Marketing
4
Relationship marketing
4
Consumer behaviour
3
Customer engagement
3
Konsumentenverhalten
3
Betriebliche Wertschöpfung
2
Customer satisfaction
2
Financial performance
2
Firm performance
2
Kundenzufriedenheit
2
Lieferkette
2
Narrative Methode
2
Narrative method
2
Social media
2
Supply chain
2
Unternehmenserfolg
2
User engagement
2
Value creation
2
Viral marketing
2
Virales Marketing
2
brand co-creation
2
Australia
1
Australien
1
Bangladesch
1
Bangladesh
1
Bank
1
Benchmarking
1
Brand
1
Brand equity
1
Brand trust
1
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4
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Article in journal
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4
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English
4
Author
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Bange, Saara
1
Calder, Bobby J.
1
Dwivedi, Abhishek
1
Hessary, Yasaman Kamyab
1
Johnson, Lester W.
1
Järventie-Thesleff, Rita
1
Leckie, Civilai
1
Lee, Jungwon
1
Malthouse, Edward C.
1
Moisander, Johanna
1
Park, Cheol
1
Zhou, Yayu
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of media business studies
Journal of business research : JBR
29
Journal of retailing and consumer services
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
The journal of product & brand management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : innovations in planning and applied research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
3
International journal of technology marketing : IJTMkt
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The service industries journal
3
Business horizons
2
Electronic markets : the international journal on networked business
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of electronic business : IJEB
2
International journal of electronic commerce : IJEC
2
International journal of hospitality management
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of hospitality marketing & management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of open innovation : technology, market, and complexity
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service management
2
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ECONIS (ZBW)
4
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1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
3
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
4
Brand co-creation in multichannel media environments : a narrative approach
Bange, Saara
;
Moisander, Johanna
;
Järventie-Thesleff, Rita
- In:
Journal of media business studies
17
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012256232
Saved in:
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