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subject:"Internet marketing"
~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Electronic commerce research"
~subject:"Brand management"
~subject:"Purchase intention"
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Bridging the gap between advertising academia and practice
Electronic commerce research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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European journal of marketing : EJM
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Journal of retailing and consumer services
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Dexterity in global business : a cross-dimensional analysis
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EuroMed journal of business
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Global marketing strategies for the promotion of luxury goods
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International journal of advertising : the quarterly review of marketing communications
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International journal of management practice : IJMP
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International journal of wine business research : IJWBR
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International marketing in the fast changing world
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Communicating through brand websites to create unique brands
Sakashita, Mototaka
- In:
Bridging the gap between advertising academia and practice
,
(pp. 57-64)
.
2017
Persistent link: https://www.econbiz.de/10011539970
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2
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
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