//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internet marketing"
~isPartOf:"Health marketing quarterly"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct-to-consumer advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Social Web
Direct marketing
34
Direktmarketing
34
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
15
Konsumentenverhalten
15
Pharmaceutical industry
14
Pharmaindustrie
14
USA
9
United States
9
Online-Marketing
7
prescription drugs
6
Physicians
5
direct-to-consumer advertising
5
Ärzte
5
DTC advertising
4
Patienten
4
Patients
4
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
3
physicians
3
prescription drug advertising
3
Bibliometrics
2
Bibliometrie
2
Direct-to-consumer advertising
2
Gesundheitsversorgung
2
Gesundheitsvorsorge
2
Health care
2
Internet
2
Jugendliche
2
Mental disorder
2
Preventive care
2
Psychische Krankheit
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Fogel, Joshua
3
Aikin, Kathryn J.
1
Fogel, Joshua A.
1
Jiang, Pingjun
1
Novick, Daniel
1
O'Donoghue, Amie C.
1
Rupert, Douglas J.
1
Shraybman-Buynova, Jennifer
1
Sullivan, Helen W.
1
Teichman, Chaim
1
Willis, Erin
1
Willoughby, Jessica Fitts
1
Zhuk, Anna
1
more ...
less ...
Published in...
All
Health marketing quarterly
SpringerLink / Bücher
8
Leitfaden Online-Marketing ; [Bd. 1]
5
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
4
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Research
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Electronic commerce research and applications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Springer eBook Collection
2
The strategic enterprise
2
Advertising in a multimedia age
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Always learning
1
BiTS-Forschung
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Bank
1
Digital Dialog Insights 2014
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Dtv / Beck-Wirtschaftsberater im dtv
1
E + M ekonomie a management
1
Edition BusinessInside
1
European journal of operational research : EJOR
1
Frontiers of business research in China : selected publications from Chinese universities
1
Gabler Research
1
Handbook of research on mobile marketing management
1
Handbook of social media management : value chain and business models in changing media markets
1
Information economics and policy : IEP
1
Innovative business practices : prevailing a turbulent era
1
Interactive and multi-channel marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of pharmaceutical and healthcare marketing
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
3
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
4
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
5
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
6
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
7
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->