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subject:"Internet marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Germany"
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Internet marketing
Germany
Fernsehwerbung
5
Television advertising
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Online-Marketing
3
Fernsehen
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Television
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Advertising content
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Advertising effectiveness
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Advertising elasticity
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Advertising strategy
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Advertising up
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Brand equity
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Brand image
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Brand management
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Comparison
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Consumer behaviour
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Contextual advertising
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Cross-media effects
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Insurance
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Japan
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Konsumentenverhalten
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Markenführung
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Search engine marketing
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Guitart, Ivan A.
2
González, Jorge
1
Hervet, Guillaume
1
Joo, Mingyu
1
Stremersch, Stefan
1
Wilbur, Kenneth C.
1
Zhu, Yi
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Gabler Edition Wissenschaft
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
Schriften zur Medienwirtschaft und zum Medienmanagement
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Breaking new ground in theory and practice
2
Discussion paper / Centre for Economic Policy Research
2
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
2
Harvard business review : HBR
2
Journal of marketing research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Quantitative marketing and economics : QME
2
Theorie und Praxis der Werbung in den Massenmedien
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
55plus Marketing : Zukunftsmarkt Senioren
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in a multimedia age
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Angewandte Medienforschung
1
Asia Pacific journal of marketing and logistics
1
Aus Politik und Zeitgeschichte : APuZ
1
Banking and information technology : BIT ; a strategic report for top management
1
Beiträge zum Innovationsmarketing
1
BiTS-Forschung
1
California management review
1
Canadian journal of agricultural economics : CJAE
1
Crossmediale Fusionen und Meinungsvielfalt : juristische und ökonomische Betrachtungen
1
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Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
2
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
3
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
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