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subject:"Internet marketing"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Purchase decision"
~subject:"United States"
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Internet marketing
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Consumer motivation
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Event marketing
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Event-Marketing
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International journal of sport management and marketing : IJSMM
Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing and consumer services
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The journal of consumer marketing
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Journal of electronic commerce research : JECR
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Business Analytics
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International journal of wine business research : IJWBR
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of marketing theory and practice
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Quick Guide
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The international review of retail, distribution and consumer research
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Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
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Bridging the gap between advertising academia and practice
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Consumer information systems and relationship management : design, implementation, and use
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Eastern European economics : EEE
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European journal of marketing : EJM
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Global marketing strategies for the promotion of luxury goods
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Immobilienwirtschaftliche Schriftenreihe von CRES und DIA
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International business and economics research journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of business competition and growth : IJBCG
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International journal of contemporary hospitality management
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International journal of management practice : IJMP
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International marketing in the fast changing world
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International marketing review
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing : JIMA
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Demand for pay-per-view consumption of Ultimate Fighting Championship events
Watanabe, Nicholas M.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 225-238
Persistent link: https://www.econbiz.de/10009574576
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2
Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Lee, Donghun
;
Kroncke, Charles O.
;
Johnson, James E.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009574583
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