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subject:"Internet marketing"
~isPartOf:"Journal of business research : JBR"
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Internet marketing
Digital platform
56
Digitale Plattform
56
E-commerce
25
Electronic Commerce
25
Social Web
23
Social web
23
Network economics
20
Netzwerkökonomik
20
Digitalisierung
19
Digitization
19
Beziehungsmarketing
11
Lieferantenmanagement
11
Relationship marketing
11
Supplier relationship management
11
B-to-B-Marketing
10
Business-to-business marketing
10
Consumer behaviour
8
Digital platforms
8
Konsumentenverhalten
8
Business network
7
Innovation
7
Online-Marketing
7
Unternehmensnetzwerk
7
Customer integration
6
Innovation management
6
Innovationsmanagement
6
Kundenintegration
6
Online retailing
6
Online-Handel
6
Share Economy
6
Sharing economy
6
Betriebliche Wertschöpfung
5
Crowdfunding
5
Value creation
5
Viral marketing
5
Virales Marketing
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Competition
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Belhadi, Amine
1
Benkhati, Imane
1
Bigné Alcañiz, J. Enrique
1
Cai, Ya-Jun
1
Castell, Carolin
1
Choi, Tsan-Ming
1
Foster, Joshua
1
Graf-Vlachy, Lorenz
1
Gupta, Shivam
1
Hein, Nika
1
Kamble, Sachin S.
1
Kiefer, Jasmin
1
König, Andreas
1
König, Tatjana Maria
1
Mangla, Sachin Kumar
1
Nimsgern, Vivien
1
Pera, Rebecca
1
Qian, Tyreal Yizhou
1
Schubach, Sebastian
1
Schumann, Jan Hendrik
1
Seifried, Chad
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Viglia, Giampaolo
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Journal of business research : JBR
Discussion papers / CEPR
11
NBER working paper series
9
Information systems research : ISR
8
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science
6
International journal of industrial organization
4
NBER Working Paper
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Cowles Foundation discussion paper
3
Discussion paper
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Working paper / National Bureau of Economic Research, Inc.
3
American economic journal
2
CESifo working papers
2
Discussion paper / Centre for Economic Policy Research
2
Dissertations Abstracts International
2
Electronic commerce research
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of operational research : EJOR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information economics and policy : IEP
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
Internet policy review : journal on internet regulation
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Long range planning : LRP ; international journal of strategic management
2
Management for Professionals
2
Management information systems : mis quarterly
2
Market and competition law review
2
Market investigations : a new competition tool for Europe?
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Oxford review of economic policy
2
TILEC Discussion Paper
2
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
3
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
4
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
5
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
Saved in:
6
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
7
The determinants of stakeholder engagement in digital platforms
Viglia, Giampaolo
;
Pera, Rebecca
;
Bigné Alcañiz, J. …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 404-410
Persistent link: https://www.econbiz.de/10011881911
Saved in:
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