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subject:"Internet marketing"
~person:"Basu, Preetam"
~subject:"Multikanalvertrieb"
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Internet marketing
Multikanalvertrieb
Beziehungsmarketing
2
E-commerce
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Einzelhandel
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Electronic Commerce
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Multichannel strategy
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Omnichannel retailing
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Product returns
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Relationship marketing
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Retail trade
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Showrooms
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Store returns
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Beschwerdemanagement
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Capital income
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Complaint management
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Consumer behaviour
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Customer analysis
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Customer service
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E-Commerce
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Kapitaleinkommen
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Basu, Preetam
Gao, Fei
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Dirsehan, Taşkın
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Akturk, M. Serkan
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Andreini, Daniela
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Anh Thi Van Nguyen
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European journal of operational research : EJOR
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ECONIS (ZBW)
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Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
2
Forays into omnichannel : an online retailer's strategies for managing product returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 633-651
Persistent link: https://www.econbiz.de/10012502386
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