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subject:"Internet marketing"
~person:"Chang, Susan"
~person:"Fogel, Joshua"
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Search: subject_exact:"Direct-to-consumer advertising"
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Internet marketing
Direct marketing
6
Direktmarketing
6
Online-Marketing
6
Advertising
4
Arzneimittel
4
Consumer behaviour
4
Konsumentenverhalten
4
Pharmaceuticals
4
Werbung
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Advertising effects
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Social Web
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Social web
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Werbewirkung
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Internet
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Physicians
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information seeking behavior
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physicians
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Ärzte
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Brand Managers
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Brand management
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Confidence
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Direct-To-Consumer Advertising
1
E-Commerce
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E-Mail
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E-commerce
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E-mail
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Electronic Commerce
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Information behaviour
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Informationsverhalten
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Markenführung
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Marketing
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Media
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Chang, Susan
Fogel, Joshua
Schwarz, Torsten
8
Holland, Heinrich
6
Ryan, Damian
4
Amirkhanpour, Monaliz
2
Büttner, Karsten
2
Eichsteller, Harald
2
Housden, Matthew
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Morimoto, Mariko
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Rauch, Michaela
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Thomas, Wolfgang
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Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
6
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
3
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
4
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
5
Electronic marketing communications : an evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail
Chang, Susan
;
Morimoto, Mariko
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 360-376
Persistent link: https://www.econbiz.de/10009316316
Saved in:
6
Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003862207
Saved in:
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