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subject:"Italien"
~person:"Maxham, James G., III."
~person:"Patterson, Maurice"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
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Customer satisfaction
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Dauerhafte Konsumgüter
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Durable goods
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Maxham, James G., III.
Patterson, Maurice
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Journal of marketing management : MM
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Identification and aftermarket personalization with durable goods
Donavan, D. Todd
;
Janda, Swinder
;
Maxham, James G., III.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10011288579
Saved in:
2
Motorcycling edgework : a practice theory perspective
Murphy, Steven
;
Patterson, Maurice
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1322-1340
Persistent link: https://www.econbiz.de/10009412798
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