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Japan
International marketing
3,006
Internationales Marketing
3,006
Consumer behaviour
516
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516
Brand management
449
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449
Marketing management
436
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Brouthers, Lance Eliot
2
Buckley, Peter J.
2
Horn, Sierk
2
Matulich, Erika
2
Werner, Steve
2
Ahmadi-Esfahani, Fredoun Z.
1
Alden, Vernon R.
1
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1
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1
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1
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1
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1
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1
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1
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1
Duchmann, Christian
1
Ebana, Touru
1
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1
Ghauri, Pervez N.
1
Gudorf, Pascal
1
Gürol, Metin N.
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1
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1
Johnson, Jean L.
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Jung, Kyu-chul
1
Kaikati, Jack G.
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Journal of global marketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
NRI quarterly
3
Asia Pacific journal of marketing and logistics
2
Creative marketing for new product and new business development
2
Harvard business review : HBR
2
Japanese finance and industry : quarterly survey
2
Management international review : mir ; journal of international business
2
A holistic approach to machine tool innovation
1
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
Advances in international marketing
1
Annals of the Institute of Social Science
1
Asia Pacific business review
1
Asian economies
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Best papers proceedings
1
Business & the contemporary world
1
Business insights
1
Can Japan globalize? : studies on Japan's changing political economy and the process of globalization ; in honour of Sung-Jo Park ; with 32 tables
1
Case studies in Asian management
1
China newsletter
1
Co-operation in small and medium-scale industries in ASEAN
1
Current politics and economics of Japan
1
Economia internazionale
1
European journal of marketing : EJM
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Gestion 2000
1
Global business and organizational excellence : a review of research & best practices
1
Han gug gae bal yeon gu
1
Handbook of research on international advertising
1
Handbook on cross-cultural marketing
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovation and change in Japanese management
1
Innovations in international business
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
1
Journal of Asia Pacific business
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
2
New perspectives in international marketing research : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10012260067
Saved in:
3
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
4
Internationalising cultural products : the Ouroboros strategy and the case of visual kei
Chen, Steven
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1214-1240
Persistent link: https://www.econbiz.de/10012178617
Saved in:
5
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
6
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
7
The interaction between China, Japan, and Korea in the export market
Jung, Kyu-chul
- In:
Han gug gae bal yeon gu
38
(
2016
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10011499167
Saved in:
8
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
9
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
10
Shiseido in China : when politics interferes with business
Lazrak, Kaoutar
- In:
Case studies in Asian management
,
(pp. 67-84)
.
2014
Persistent link: https://www.econbiz.de/10010235395
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