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subject:"Jugendliche"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Jugendliche
Product Placement
33
Product placement
33
Advertising effects
23
Werbewirkung
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
8
Markenführung
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Advertising
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Brand image
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Children
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Kinder
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Markenimage
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Werbung
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Brand
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Computerspiel
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Fernsehwerbung
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Markenartikel
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Television advertising
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USA
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United States
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Video game
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brand placement
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Target group
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Zielgruppe
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product placement
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Fernsehprogramm
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Television programme
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Cognition
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Comparison
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Film
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Kognition
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Netherlands
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Niederlande
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Vergleich
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brand attitude
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children
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Consumer motivation
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Film industry
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Filmwirtschaft
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Cauberghe, Verolien
1
Choi, Sejung Marina
1
Hudders, Liselot
1
Lee, Teajun David
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Pauw, Pieter de
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Sung, Yongjun
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International journal of advertising : the quarterly review of marketing communications
European journal of marketing : EJM
2
Young consumers : insight and ideas for responsible marketers
2
Health marketing quarterly
1
International journal of management and marketing research : IJMMR
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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ECONIS (ZBW)
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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