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subject:"KMU"
~person:"Vargo, Stephen L."
~subject:"Beziehungsmarketing"
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KMU
Beziehungsmarketing
Betriebliche Wertschöpfung
23
Value creation
23
Service-Dominant Logic
16
Service-dominant logic
16
Marketing theory
9
Marketingtheorie
9
Customer integration
6
Dienstleistung
6
Kundenintegration
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Relationship marketing
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Services
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Dienstleistungsmarketing
5
Institutions
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Services marketing
5
Institutional economics
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Institutionenökonomik
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Theory
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Unternehmensnetzwerk
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Value co-creation
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Dienstleistungssektor
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Ecosystems
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Innovation
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International marketing
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Internationales Marketing
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Logic
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Logik
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Marketingmanagement
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S-D logic
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Service ecosystems
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Service industry
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service ecosystems
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service-dominant logic
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value creation
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Barter economy
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Brand image
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Vargo, Stephen L.
Reichwald, Ralf
10
Pietrobelli, Carlo
8
Piller, Frank T.
8
Rabellotti, Roberta
8
Le Nguyen Hau
7
Busser, James A.
6
Grönroos, Christian
6
Heinonen, Kristina
6
Madhani, Pankaj M.
6
McColl-Kennedy, Janet R.
6
Shulga, Lenna V.
6
Itani, Omar S.
5
Jaakkola, Elina
5
Thaichon, Park
5
Aarikka-Stenroos, Leena
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Cassia, Fabio
4
Cossío-Silva, Francisco-José
4
Edvardsson, Bo
4
Frow, Pennie
4
Gallarza, Martina G.
4
Gil Saura, Irene
4
Hadwich, Karsten
4
Hajli, Nick
4
Helkkula, Anu
4
Keränen, Joona
4
Meier, Andreas
4
Nummela, Niina
4
Paquibut, Rene Y.
4
Payne, Adrian
4
Perdue, Richard R.
4
Pham Ngoc Thuy
4
Quintiliani, Andrea
4
Ramaswamy, Venkatram
4
Revilla Camacho, Maria Angeles
4
Shin, Hakseung
4
Stormer, Henrik
4
Vega Vázquez, Manuela
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
6
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1
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
2
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
3
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
4
From repeat patronage to value co-creation in service ecosystems : a transcending conceptualization of relationship
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 169-179
Persistent link: https://www.econbiz.de/10008758137
Saved in:
5
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
6
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
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