//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Kinder"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zielgruppe"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kinder
Target group
21
Zielgruppe
21
Advertising effects
18
Werbewirkung
18
Children
17
Advertising
12
Werbung
12
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online-Marketing
7
Computerspiel
5
Product Placement
5
Product placement
5
Video game
5
children
5
Fernsehwerbung
4
Television advertising
4
Cognition
3
Food
3
Jugendliche
3
Kognition
3
Lebensmittel
3
Youth
3
advergames
3
Brand image
2
Brand management
2
Eating habit
2
Eltern
2
Ernährungsverhalten
2
Ethnic group
2
Ethnische Gruppe
2
France
2
Frankreich
2
Humor
2
Markenführung
2
Markenimage
2
Parents
2
Psychology of advertising
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Conference paper
1
Konferenzbeitrag
1
Language
All
English
17
Author
All
Buijzen, Moniek
2
Hudders, Liselot
2
Rozendaal, Esther
2
Agante, Loise
1
An, Soontae
1
Boyland, Emma
1
Carlson, Les
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Charry, Karine M.
1
Cho, Eunji
1
Clarke, Barbie
1
Cornish, Lara Spiteri
1
Fuentes-Garcia, Alejandra
1
Kang, Hann
1
Kim, Soo-kyong
1
Matthes, Jörg
1
Naderer, Brigitte
1
Newman, Nicki
1
Neyens, Evy
1
Noort, Guda van
1
Oates, Caroline J.
1
Panic, Katarina
1
Pauw, Pieter de
1
Peak, Hye-jin
1
Ponnet, Koen
1
Quilliam, Elizabeth Taylor
1
Reijmersdal, Eva A. van
1
Rifon, Nora J.
1
Simões, Isabel
1
Smink, Nadia
1
Smits, Tim
1
Spielvogel, Julia
1
Terlutter, Ralf
1
Uribe, Rodrigo
1
Valkenburg, Patti M.
1
Vanwesenbeeck, Ini
1
Walrave, Michel
1
Weatherspoon, Lorraine J.
1
Yoo, Seung-chul
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Young consumers : insight and ideas for responsible marketers
49
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of consumer studies
10
International journal of advertising : the review of marketing communications
5
Journal of advertising research
5
European journal of marketing : EJM
4
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Application of gaming in new media marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Tourism management perspectives : TMP
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Central European business review : CEBR
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Sydney Law School Research Paper
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
A - N
1
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
Breaking new ground in theory and practice
1
Critical marketing : defining the field
1
Cross-cultural window on consumer behavior
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
3
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
4
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
5
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
6
Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
7
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
8
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
9
Parental mediation of food marketing communications aimed at children
Newman, Nicki
;
Oates, Caroline J.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 579-598
Persistent link: https://www.econbiz.de/10010412832
Saved in:
10
Effect of violent television programmes on advertising effectiveness among young children : findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji
;
Yoo, Seung-chul
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010412839
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->