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subject:"Kinder"
~person:"Dens, Nathalie"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Kinder
Konsumentenverhalten
Werbewirkung
Fernsehwerbung
7
Television advertising
7
Advertising effects
6
Belgien
4
Belgium
4
Brand management
4
Markenführung
4
Fernsehprogramm
3
Product Placement
3
Product placement
3
Television programme
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Advertising
2
Brand image
2
Children
2
Computerspiel
2
Consumer behaviour
2
Markenimage
2
Target group
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Video game
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Werbung
2
Zielgruppe
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Advergames
1
Bibliometrics
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Bibliometrie
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Brand loyalty
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Consumer policy
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Gender
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Geschlecht
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Hybrid advertising
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Internet marketing
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Markentreue
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Online-Marketing
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Persuasion knowledge
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Psychology of advertising
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Verbraucherpolitik
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Werbepsychologie
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advertiser-funded program
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Dens, Nathalie
Wilbur, Kenneth C.
14
Bellman, Steven
12
Grossman, Michael
10
Pelsmacker, Patrick de
10
Varan, Duane
10
Bakir, Aysen
7
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Kent, Robert J.
5
Neijens, Peter C.
5
Reijmersdal, Eva A. van
5
Tekin, Erdal
5
Verhellen, Yann
5
Wada, Roy
5
Beal, Virginia
4
Boerman, Sophie C.
4
Guitart, Ivan A.
4
Harris, Jennifer L.
4
Hartnett, Nicole
4
Hudders, Liselot
4
Joo, Mingyu
4
Kennedy, Rachel
4
Marshall, John
4
Rashad, Inas
4
Reinares, Pedro
4
Romaniuk, Jenni
4
Schweidel, David A.
4
Wooley, Brooke
4
Arrazola Vacas, María
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Chan, Kara
3
Chou, Shin-Yi
3
Fam, Kim Shyan
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Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
6
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1
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
2
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
4
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
5
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
6
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
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