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subject:"Kommunikation"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~subject:"Narrative method"
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CEO letters : hospitality corporate narratives during the COVID-19 pandemic
Im, Jinyoung
;
Kim, Haemi
;
Miao, Li
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012424994
Saved in:
2
Persuasion, marketing communication, and the metaphor of magic
Miles, Chris
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
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