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subject:"Kommunikation"
~language:"eng"
~person:"Buechel, Eva C."
~person:"Coutinho, Marcelo"
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Kommunikation
Communication
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Social Web
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Social network
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Social web
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Soziales Netzwerk
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Web 2.0 technologies
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Web 2.0-Technologien
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Consumer behaviour
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Emotion
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Internal communication
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Interne Kommunikation
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Internet marketing
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Konsumentenverhalten
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Microblogging
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Online social networks
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Online-Marketing
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Public relations
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Social apprehension
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Social transmission
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Virales Marketing
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blogs
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influence
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online communication
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social networks analysis
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Buechel, Eva C.
Coutinho, Marcelo
Fait, Monica
2
Looy, Amy van
2
Scorrano, Paola
2
Ali, Moazzam
1
Badjcs, Michael
1
Bajde, Domen
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Balagué, Christine
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Berger, Jonah
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Bernoff, Josh
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Blaschke, Steffen
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Bortree, Denise Sevick
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Brito, Eliane Pereira Zamith
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Broderick, Amanda J.
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Brunel, Frederic F.
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Bunzel, Tom
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Buzeta, Cristian
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Bénel, Aurélien
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Cappiello, Giuseppe
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Caprano, Cornelia
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Cavallo, Federica
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Chen, Kuanchin
1
Chiasson, Mike
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Colton, Deborah A.
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Conduit, Jodie
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Cooren, François
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Dabholkar, Pratibha A.
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Dhir, Amandeep
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DiStaso, Marcia W.
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Dibbern, Jens
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Dokuka, Sofia
1
Dolan, Rebecca
1
Dolen, Willemijn M. van
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Dominic, P. D. D.
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Dowell, David
1
Eijkeren, Anouk van
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Fahy, John
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Flynn, Nancy
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Fournier, Susan
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
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ECONIS (ZBW)
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Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
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2
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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