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subject:"Konjunktur"
subject:"Schätzung"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Weis, Michaela"
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Konjunktur
Schätzung
Automotive market
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Brand image
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Brand management
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Consumer behaviour
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DaimlerChrysler AG
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Deutschland
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Estimation
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Germany
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Kfz-Markt
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Markenführung
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Markenimage
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Markenpolitik
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Personality psychology
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Persönlichkeitspsychologie
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Weis, Michaela
Başkaya, Sait
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Rottke, Nico
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Buhmann, Alexander
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Burmann, Christoph
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Dellnitz, Andreas
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Eckert, Stephan
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Eickholt, Jonas
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Graaff, Jan de
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Harhoff, Dietmar
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Hindermann, Christoph Michael
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Hohmann, Ralf
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Huber, Frank
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Kömm, Holger
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Liening, Andreas
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Mutl, Jan
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Müller, Thomas
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Neuenkirch, Matthias
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Peitz, Christian
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Reimer, Kristina
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Reuse, Svend
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Rhoden, Imke
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
-
2000
Persistent link: https://www.econbiz.de/10001431447
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