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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~subject:"Musik"
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Search: subject_exact:"Werbemusik"
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Konsumentenverhalten
Musik
Advertising music
27
Werbemusik
27
Brand management
14
Consumer behaviour
14
Markenführung
14
Advertising effects
11
Music
11
Werbewirkung
11
Advertising
10
Werbung
10
Music industry
9
Musikwirtschaft
9
Brand image
6
Markenimage
6
Akustische Markenführung
5
Brand
3
Emotion
3
Europa
3
Europe
3
Markenartikel
3
Perception
3
Wahrnehmung
3
Empirical method
2
Empirische Methode
2
Internet marketing
2
Marketing
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Psychology of advertising
2
Sensory marketing
2
Sonic logos
2
Werbepsychologie
2
sensory marketing
2
Advertising (ad)
1
Advertising planning
1
Akustische Kommunikation
1
Aromastoff
1
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2
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Article
13
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2
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13
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13
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English
14
German
1
Author
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Anand, Sandip
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Allan, David
1
Beukeboom, Camiel J.
1
Calvert, Gemma Anne
1
Choi, Beomjoon
1
Egermann, Hauke
1
Hackathorn, Jana
1
Hang, Haiming
1
Haws, Kelly L.
1
Herzog, Martin
1
Hong, You Jeong
1
Hou, Jianrong
1
Koh, Hyeseung Elizabeth
1
Kumar, Ibha
1
Labrecque, Lauren I.
1
Laver, Mark.
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
1
Melzner, Johann
1
Monin Techawachirakul
1
Motoki, Kosuke
1
Norris, J. Ian
1
Pathak, Abhishek
1
Pilgrim, Leanne
1
Raghubir, Priya
1
Salzmann, Ralph
1
Schoenrock, Andreas
1
Scott, Shawn P.
1
Sheinin, Daniel
1
Steffens, Jochen
1
Stewart, Kristin
1
Vermeulen, Ivar
1
Zhao, Xiaofeng
1
Zheng, Jiahao
1
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Journal of consumer behaviour : an international research review
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of management analytics
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product & brand management
1
Transnational studies in jazz
1
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ECONIS (ZBW)
15
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15
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
3
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
4
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
5
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
6
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
7
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
8
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
9
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
10
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
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