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subject:"Konsumentenverhalten"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Sreejesh, S."
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Konsumentenverhalten
Advergame experiences
1
Beziehungsmarketing
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Brand image
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Brand management
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Computerspiel
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Consumer behaviour
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Consumer-brand relationship quality
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Hedonic reward
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Markenführung
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Utilitarian reward
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Asia Pacific journal of marketing and logistics
Technological forecasting & social change : an international journal
Journal of business research : JBR
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European journal of marketing
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International journal of internet marketing and advertising : IJIMA
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Journal of Indian business research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young consumers : insight and ideas for responsible marketers
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What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
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