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subject:"Konsumentenverhalten"
~isPartOf:"European journal of marketing : EJM"
~subject:"Event"
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Konsumentenverhalten
Event
Event marketing
4
Event-Marketing
4
Consumer behaviour
3
Brand management
2
Markenführung
2
Appraisal theory of emotion
1
Attitudes towards the sponsor
1
Beziehungsmarketing
1
Brand
1
Brand awareness
1
Brand equity
1
Brand experience
1
Brand image
1
Customer value
1
Economic animosity
1
Economic competitiveness
1
Einzelhandelsstandort
1
Emotion
1
Event involvement
1
Experiential marketing
1
Experiential view consumption
1
Fashion
1
Football
1
Fußball
1
Hedonic emotions
1
Hedonic price index
1
Hedonischer Preisindex
1
International market entry
1
Internationaler Markteintritt
1
Kundenwert
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
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Mobile Marketing
1
Mobile marketing
1
Mobile phone
1
Mobiltelefon
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Article
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3
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3
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English
3
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Andrews, Lynda
1
Ding, Cherng G.
1
Drennan, Judy
1
Meng-Lewis, Yue
1
Pillai, Kishore Gopalakrishna
1
Russell-Bennett, Rebekah
1
Thwaites, Des
1
Tseng, Timmy H.
1
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European journal of marketing : EJM
International journal of event and festival management
12
Journal of travel and tourism marketing
12
Tourism management : research, policies, practice
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
SpringerLink / Bücher
10
International journal of contemporary hospitality management
9
Journal of business research : JBR
9
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality marketing & management
6
Tourism management perspectives : TMP
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
The journal of brand management : an international journal
5
Journal of advertising research
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
Erlebnis- und Konsumwelten
3
Event tourism in Asian countries : challenges and prospects
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Markenkommunikation und Beziehungsmarketing
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European Sport management quarterly : ESMQ
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of destination marketing & management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
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ECONIS (ZBW)
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1
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
2
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
3
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
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