//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Konsumentenverhalten"
~isPartOf:"Innovative marketing : IM"
~subject:"Sportveranstaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erlebnismarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Sportveranstaltung
Consumer behaviour
2
Event marketing
2
Event-Marketing
2
Bombay
1
Brand
1
Brand management
1
Emotion
1
Facheinzelhandel
1
Markenartikel
1
Markenführung
1
Speciality shop
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Grønholdt, Lars
1
Martensen, Anne
1
Srivastava, Rajesh Kumar
1
Published in...
All
Innovative marketing : IM
Journal of travel and tourism marketing
14
International journal of event and festival management
13
Tourism management : research, policies, practice
13
Journal of business research : JBR
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
International journal of sport management and marketing : IJSMM
9
Sport management review
9
Tourism management perspectives : TMP
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of contemporary hospitality management
7
International journal of hospitality management
7
SpringerLink / Bücher
7
European Sport management quarterly : ESMQ
6
Journal of hospitality marketing & management
5
The journal of brand management : an international journal
5
Journal of hospitality and tourism insights
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sports marketing & sponsorship
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of destination marketing & management
3
Journal of promotion management : JPM
3
Scandinavian journal of hospitality and tourism
3
Sport, Business and Management : an international journal ; SBM
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
Handbook on brand and experience management
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of advertising : the quarterly review of marketing communications
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How events work : understanding consumer responses to event marketing
Martensen, Anne
;
Grønholdt, Lars
- In:
Innovative marketing : IM
4
(
2008
)
4
,
pp. 44-56
Persistent link: https://www.econbiz.de/10003816551
Saved in:
2
How experiential marketing can be used to build brands : a case study of two specialty stores
Srivastava, Rajesh Kumar
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 70-76
Persistent link: https://www.econbiz.de/10003801282
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->