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subject:"Konsumentenverhalten"
~isPartOf:"Journal of Indian business research"
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Konsumentenverhalten
Consumer behaviour
2
Dauerhafte Konsumgüter
2
Durable goods
2
Automobile industry in India
1
Automotive industry
1
Brand
1
Brand extension
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Brand extension incongruity
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Brand management
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Consumer goods
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FMCG
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India
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Bapat, Dhananjay
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Bhat, Ullal Manohar
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Mookerjee, Amit
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Sharma, Narendra K.
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Srivastava, Kavita
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Journal of Indian business research
NBER Working Paper
8
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Journal of marketing research : JMR
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Longer lasting products : alternatives to the throwaway society
4
International journal of industrial organization
3
International journal of production economics
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Journal of customer behaviour
3
Marketing letters : a journal of research in marketing
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Omega : the international journal of management science
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Paradigm : the journal of Institute of Management Technology
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The American economic review
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Applied economics letters
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BEA working papers
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BestMasters
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Discussion paper / Centre for Economic Policy Research
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Discussion papers / CEPR
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Economic Analysis Group discussion paper
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Economic modelling
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Forschungsgruppe Konsum und Verhalten
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Journal of marketing
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Journal of retailing and consumer services
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Manufacturing & service operations management : M & SOM
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Production and operations management : an international journal of the Production and Operations Management Society
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Psychology & marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Research paper / University of Melbourne, Department of Economics
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Simon Business School working paper
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SpringerLink / Bücher
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The Rand journal of economics
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The journal of industrial economics
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
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Impact of personality factors on purchase and adoption of consumer durables with advanced technology
Bhat, Ullal Manohar
;
Bapat, Dhananjay
;
Mookerjee, Amit
- In:
Journal of Indian business research
14
(
2022
)
3
,
pp. 251-277
Persistent link: https://www.econbiz.de/10013288109
Saved in:
2
Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of Indian business research
5
(
2013
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
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