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subject:"Konsumentenverhalten"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Brasel, S. Adam"
~person:"Kim, Suk-kyu"
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Konsumentenverhalten
Advertising media
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Brand image
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Consumer behaviour
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Markenimage
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International journal of sports marketing & sponsorship
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Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
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