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subject:"Konsumentenverhalten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Television advertising"
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Konsumentenverhalten
Television advertising
Advertising effects
3
Product Placement
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Product placement
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Werbewirkung
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Brand
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Brand image
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Brand management
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Consumer behaviour
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Markenartikel
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Brand disclosure timing
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Brand familiarity
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Brand placement
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Branded entertainment video
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Children
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Computerspiel
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Content sharing
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Disclosure
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Early adolescents
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Eye tracking
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Internet marketing
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Native advertising
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Recall
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Lee, Yen-I
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the quarterly review of marketing communications
21
Journal of promotion management : JPM
16
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing communications
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European journal of marketing : EJM
4
Journal of advertising research
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : innovations in planning and applied research
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The journal of brand management : an international journal
4
The journal of product & brand management
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Journal of current issues and research in advertising
3
Psychology & marketing
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Tourism management : research, policies, practice
3
Business horizons
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International journal of internet marketing and advertising : IJIMA
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Journal of current issues and research in advertising : JCIRA
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Journal of electronic commerce research : JECR
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Journal of international consumer marketing
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Journal of media business studies
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Australasian marketing journal
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CORE discussion paper : DP
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Cogent business & management
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Discussion papers / UCL, Département des Sciences Economiques
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E-business and telecommunications : 4th international conference ; revised selected papers
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Engaging consumers through branded entertainment and convergent media
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Enhancing knowledge development in marketing ; Vol. 21
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Health marketing quarterly
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International journal of arts management
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International journal of emerging markets
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International journal of management & transformation : ... annual edition
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International journal of market research : JMRS ; the journal of the Market Research Society
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How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
2
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
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