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subject:"Konsumentenverhalten"
~isPartOf:"Journal of management analytics"
~subject:"Musik"
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Search: subject_exact:"Werbemusik"
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Konsumentenverhalten
Musik
Advertising effects
1
Advertising music
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Emotion
1
Markenartikel
1
Markenführung
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Markenimage
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Music
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
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Werbemusik
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Werbepsychologie
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brand experience
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brand personality
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consistency
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music emotional feature
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Hou, Jianrong
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Zhao, Xiaofeng
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Zheng, Jiahao
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Journal of management analytics
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
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Journal of marketing communications
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Journal of retailing and consumer services
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The international review of retail, distribution and consumer research
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Transnational studies in jazz
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Asia Pacific journal of marketing and logistics
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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European journal of marketing
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of retailing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Praxisforum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
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The journal of applied business research
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The journal of brand management : an international journal
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The journal of product & brand management
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The service industries journal
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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
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