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subject:"Konsumentenverhalten"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Werbemusik"
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Konsumentenverhalten
Advertising music
2
Consumer behaviour
2
Werbemusik
2
Advertising
1
Advertising (ad)
1
Advertising effects
1
Ladengestaltung
1
Music
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Music industry
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Musik
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Musikwirtschaft
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Sales promotion
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Store design
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Verkaufsförderung
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Werbewirkung
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Werbung
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advertising music (ad music)
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attitude toward music in ad (Aam)
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Anand, Sandip
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Areni, Charles Scott
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Kumar, Ibha
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Miller, Rohan
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Raja, Md Washim
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Journal of marketing communications
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
Journal of consumer behaviour : an international research review
2
Journal of retailing and consumer services
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of management analytics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of retailing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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The journal of applied business research
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The journal of brand management : an international journal
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The journal of product & brand management
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The service industries journal
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ECONIS (ZBW)
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Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
2
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
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