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subject:"Konsumentenverhalten"
~isPartOf:"Journal of promotion management : JPM"
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Konsumentenverhalten
Football
3
Fußball
3
Professional sports
3
Profisport
3
Sport organization
3
Sportmarketing
3
Sportorganisation
3
Sports marketing
3
Consumer behaviour
2
promotion
2
Arbeitsgruppe
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Ball game
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Ballsport
1
Beziehungsmarketing
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Brand
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Brand image
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Brand management
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Greece
1
Griechenland
1
Lovemarks
1
Markenartikel
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Markenführung
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Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
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Sponsoring
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Sponsorship
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Sport
1
Sport event
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Sports
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Sportveranstaltung
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Team
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attitude
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basketball
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brand
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fans
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football
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English
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Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Leivaditi, Eleni
1
Psiloutsikou, Marina
1
Shuv-Ami, Avichai
1
Thrassou, Alkis
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Vrontis, Demetris
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Zervoulakos, Pavlos
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Journal of promotion management : JPM
Journal of sport management : the official journal of the North American Society of Sport Management
37
International journal of sports marketing & sponsorship
29
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
European Sport management quarterly : ESMQ
27
Sport management review
26
International journal of sport management and marketing : IJSMM
16
Journal of business research : JBR
5
Sport, Business and Management : an international journal ; SBM
5
The journal of brand management : an international journal
5
Journal of sports economics
3
Journal of strategic marketing
3
Corporate reputation review
2
International journal of business and globalisation : IJBG
2
International journal of sport finance
2
Journal for global business advancement : JGBA
2
Journal of risk and financial management : JRFM
2
Services marketing quarterly
2
Sport public relations and communication
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Applied economics letters
1
Cogent business & management
1
Digital business
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Economics of governance
1
European journal of marketing : EJM
1
Finance research letters
1
Future Business Journal
1
Global business & economics review
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Interdisciplinary management research XVI ; 1
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of revenue management : IJRM
1
International review of applied economics
1
Journal of behavioral and experimental economics
1
Journal of business ethics : JOBE
1
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
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