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subject:"Konsumentenverhalten"
~isPartOf:"Journal of retailing"
~subject:"Bank"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Bank
Direct marketing
4
Direktmarketing
4
Advertising
2
Advertising effects
2
Consumer behaviour
2
Distribution channel
2
Einzelhandel
2
Lieferantenmanagement
2
Retail trade
2
Supplier relationship management
2
Vertriebsweg
2
Werbewirkung
2
Werbung
2
Ad-self-congruity
1
Banner advertising
1
Consumer data
1
Customer satisfaction
1
Distributors
1
Franchisors
1
Großhandel
1
Inbound telephone sales
1
Internet marketing
1
Kundenzufriedenheit
1
Marketing channels
1
Multichannel advertising
1
Online-Marketing
1
Personalized advertising
1
Preismanagement
1
Pricing strategy
1
Print advertising
1
Printwerbung
1
Retail technology
1
Retailers
1
Sales promotion
1
Search advertising
1
Search engine
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Social presence
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Suchmaschine
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Verkaufsförderung
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Aufsatz in Zeitschrift
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DeRoos, Nicolas
1
Heß, Nicole Jasmin
1
Kelley, Corinne M.
1
Lu, Qiang
1
Mende, Martin
1
Schumann, Jan Hendrik
1
Scott, Maura L.
1
Singh, Sonika
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Journal of retailing
Health marketing quarterly
15
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing : an international journal
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Die Bank
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of targeting, measurement and analysis for marketing
2
Marketing letters : a journal of research in marketing
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Akron business and economic review
1
American journal of agricultural economics
1
Cogent business & management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
E + M ekonomie a management
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
European retail research
1
European review of agricultural economics : ERAE
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global journal of business management : GJBM
1
Information economics and policy : IEP
1
International business and economics research journal
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business and systems research : IJBSR
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ECONIS (ZBW)
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
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