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subject:"Konsumentenverhalten"
~isPartOf:"Markenkommunikation und Beziehungsmarketing"
~subject:"Beziehungsmarketing"
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Konsumentenverhalten
Beziehungsmarketing
Event-Marketing
22
Event marketing
15
Veranstaltung
8
Event sector
7
Veranstaltungswirtschaft
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Event
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Messe
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Digitalisierung
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Digitization
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Tourismus
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Trade fair
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Deutschland
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Germany
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Advertising effects
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Branchenentwicklung
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Brand management
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Empirische Forschung
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Gesellschaftliches Bewusstsein
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Großveranstaltung
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Human-machine system
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Melt! Festival <2011, Gräfenhainichen>
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Mensch-Maschine-System
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Messebeteiligung
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Messemarketing
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Neuromarketing
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Place marketing
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Pollution
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German
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Zanger, Cornelia
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Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
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Markenkommunikation und Beziehungsmarketing
International journal of event and festival management
13
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Customer Experience : Forum Dienstleistungsmanagement
9
Journal of business research : JBR
8
Tourism management : research, policies, practice
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International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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SpringerLink / Bücher
6
The journal of brand management : an international journal
6
International journal of contemporary hospitality management
5
Tourism management perspectives : TMP
5
International journal of retail & distribution management
4
Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Sport management review
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Erlebnis- und Konsumwelten
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European journal of marketing : EJM
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International journal of arts management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
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Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Asia Pacific journal of marketing and logistics
2
Edward Elgar E-Book Archive
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European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of management and marketing research : IJMMR
2
Journal of international consumer marketing
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Journal of promotion management : JPM
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Marketing intelligence & planning
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ECONIS (ZBW)
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
Zanger, Cornelia
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743089
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
Zanger, Cornelia
-
2013
Events im Zeitalter von Social Media -- Gruppenerlebnisse im Spannungsfeld virtueller und Live-Kommunikation -- Konsumerlebnisse bei Events -- Nutzerverhalten in Social Networks -- Mythostransfer -- SocialMedia-Kommunikation.
Persistent link: https://www.econbiz.de/10014016506
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