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subject:"Konsumentenverhalten"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Multisensory packaging : designing new product experiences"
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Marketing intelligence & planning
Multisensory packaging : designing new product experiences
Journal of retailing and consumer services
14
International journal of consumer studies
10
Journal of business research : JBR
9
Psychology & marketing
7
Marketing letters : a journal of research in marketing
6
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
5
International journal of retail & distribution management
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International journal of wine business research : IJWBR
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Journal of food products marketing
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Journal of international consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of retailing
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Nepalese journal of finance : a publication of Uniglobe College
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Amfiteatru economic : an economic and business research periodical
2
Australasian marketing journal
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Cleaner and responsible consumption
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Cogent business & management
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European research studies
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International journal of advertising : the quarterly review of marketing communications
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International journal of business excellence : IJBEX
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International journal of business innovation and research
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International journal of islamic marketing and branding
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Olsztyn economic journal
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Qualitative market research : an international journal
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Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
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1
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
2
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
3
Green marketing and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
4
Food imagery and transparency in product packaging
Simmonds, Gregory
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 49-77)
.
2019
Persistent link: https://www.econbiz.de/10011958969
Saved in:
5
The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
Saved in:
6
Influencing healthy food choice through multisensory packaging design
Fenko, Anna
- In:
Multisensory packaging : designing new product experiences
,
(pp. 225-255)
.
2019
Persistent link: https://www.econbiz.de/10011959003
Saved in:
7
Sonic packaging : how packaging sounds influence multisensory product evaluation
Wang, Qian Janice
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 103-125)
.
2019
Persistent link: https://www.econbiz.de/10011959017
Saved in:
8
The consumer neuroscience of packaging
Spence, Charles
;
Velasco, Carlos
;
Petit, Olivia
- In:
Multisensory packaging : designing new product experiences
,
(pp. 319-347)
.
2019
Persistent link: https://www.econbiz.de/10011959018
Saved in:
9
Unwrapping senior consumers' packaging experiences
Sudbury-Riley, Lynn
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 666-686
Persistent link: https://www.econbiz.de/10010413625
Saved in:
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