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subject:"Konsumentenverhalten"
~isPartOf:"Psychology & marketing"
~person:"Huang, Yunhui"
~subject:"Market research"
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Konsumentenverhalten
Market research
Confidence
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Consumer behaviour
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approach-avoidance goal pursuit
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glossy and matte
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package design
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perceived product effectiveness
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Huang, Yunhui
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui
;
Song, Wenjing
;
Yang, Lu
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
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