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subject:"Konsumentenverhalten"
~isPartOf:"Psychology & marketing"
~subject:"USA"
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Brand image
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Brand management
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Consumer behaviour
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Albrecht, Carmen-Maria
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Psychology & marketing
Department of Economics working paper
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Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
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Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
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The journal of consumer marketing
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The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
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