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subject:"Konsumentenverhalten"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Produktqualität"
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Konsumentenverhalten
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Marketing cooperation
13
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Baxter, Stacey M.
2
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The journal of brand management : an international journal
Journal of business research : JBR
3
Working paper / International University in Germany, School of Business Administration
3
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
The journal of product & brand management
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Europäische Hochschulschriften / 5
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Forschungsberichte / Lehr- und Forschungsschwerpunkt "Umweltverträgliche und Standortgerechte Landwirtschaft" an der Landwirtschaftlichen Fakultät der Rheinischen Friedrich-Wilhelms-Universität
1
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Marktorientiertes Management
1
Health marketing quarterly
1
Institutional change in agriculture and natural resources
1
International journal of business
1
International journal of industrial organization
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing ; Vol. V
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
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Journal of the European Economic Association
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Marketing intelligence & planning
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Schriftenreihe Öko-Management : Studien zur ökologischen Betriebsführung
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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The service industries journal
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
University of Milano Dipartimento di Scienze Economiche, Aziendali e Statistiche Working Paper
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Working papers / Università degli Studi di Milano, Dipartimento di Scienze Economiche, Aziendali e Statistiche
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ECONIS (ZBW)
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
3
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
4
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
5
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
Saved in:
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