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subject:"Konsumentenverhalten"
~language:"deu"
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Search: subject_exact:"Brand placement"
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Konsumentenverhalten
Product Placement
57
Product placement
57
Deutschland
32
Germany
30
Werbewirkung
16
Advertising effects
15
Werbung
9
Brand management
8
Markenführung
8
Computerspiel
7
Video game
7
Advertising
6
Fernsehprogramm
6
Television programme
6
Film industry
5
Filmwirtschaft
5
Broadcasting law
4
Fernsehwerbung
4
Marketing management
4
Marketingmanagement
4
Media effect
4
Medienrecht
4
Medienwirkung
4
Online-Marketing
4
Rundfunkrecht
4
Television advertising
4
Advertising planning
3
Advertising regulation
3
Automotive industry
3
Brand image
3
Consumer behaviour
3
Fernsehsender
3
Fernsehsendung
3
Internet marketing
3
Kfz-Industrie
3
Markenimage
3
Markenpolitik
3
Market research
3
Marktforschung
3
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Article
2
Book / Working Paper
1
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2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
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Working Paper
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Language
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German
English
153
Author
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Burmann, Christoph
1
Huber, Frank
1
Kanitz, Christopher
1
Koppelmann, Udo
1
Lennartz, Wolfgang
1
Muzellec, Laurent
1
Schade, Michael
1
Vogel, Johannes
1
Volkmann, Michael
1
Weiss, Michael
1
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Marketing : ZFP ; journal of research and management
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
3
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1
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
Saved in:
2
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
3
Product Placement
Koppelmann, Udo
;
Volkmann, Michael
;
Weiss, Michael
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
3
,
pp. 352-356
Persistent link: https://www.econbiz.de/10003663388
Saved in:
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