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subject:"Konsumentenverhalten"
~person:"Asada, Akira"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Brand management
3
Consumer behaviour
3
Markenführung
3
Professional sports
3
Profisport
3
Social Web
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Social web
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Sport organization
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Sports marketing
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brand community
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group perception
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Markenimage
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Mascot
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Perception
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Social relations
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Soziale Beziehungen
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Sport
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Sports
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Team
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Team branding
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Wahrnehmung
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anthropomorphism
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construal level theory
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self-categorization
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social influence
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social media
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sozialization
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spectator sports
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Asada, Akira
Heere, Bob
8
Katz, Matthew
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Kunkel, Thilo
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Delia, Elizabeth B.
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Wann, Daniel L.
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Biscaia, Rui
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Ko, Yong Jae
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Jang, Wonseok
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Melton, E. Nicole
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Theodorakis, Nicholas D.
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Yoshida, Masayuki
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Byon, Kevin K.
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
1
Source
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ECONIS (ZBW)
3
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1
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
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