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subject:"Konsumentenverhalten"
~person:"Benkenstein, Martin"
~type_genre:"Book section"
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Search: subject_exact:"Erlebnismarketing"
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Konsumentenverhalten
Beziehungsmarketing
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Consumer behaviour
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Dienstleistungsmarketing
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Benkenstein, Martin
Ermer, Beatrice
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Customer Experience : Forum Dienstleistungsmanagement
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ECONIS (ZBW)
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Commitment zum Mitkonsumenten : Konzeption und Folgen für die Customer Experience von Dienstleistungskunden
Curth, Susanne
;
Benkenstein, Martin
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 203-226)
.
2012
Persistent link: https://www.econbiz.de/10009550207
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