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subject:"Konsumentenverhalten"
~person:"Boulbry, Gae͏̈lle"
~person:"Esch, Franz-Rudolf"
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Konsumentenverhalten
Advertising music
2
Consumer behaviour
2
Werbemusik
2
Advertising effects
1
Brand management
1
Einzelhandel
1
France
1
Frankreich
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Markenführung
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Ornamental plant
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Boulbry, Gae͏̈lle
Esch, Franz-Rudolf
Anand, Sandip
2
Craton, Lincoln G.
2
Raja, Md Washim
2
Salzmann, Ralph
2
Abolhasani, Morteza
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Allan, David
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Cho, Yoon-Na
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Ferreira, Diogo Conque Seco
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Hong, You Jeong
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Hou, Jianrong
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Jacob, Céline
1
Kellaris, James J.
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Kemp, Elyria
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
2
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"Love is in the air" : congruence between background music and goods in a florist
Jacob, Céline
;
Guéguen, Nicolas
;
Boulbry, Gae͏̈lle
; …
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 75-79
Persistent link: https://www.econbiz.de/10003848986
Saved in:
2
Wirkungen akustischer Reize in der Markenkommunikation
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 755-773)
.
2009
Persistent link: https://www.econbiz.de/10003766171
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