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subject:"Konsumentenverhalten"
~person:"Burt, Steve"
~subject:"Brand image"
~subject:"Transnational corporation"
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Konsumentenverhalten
Brand image
Transnational corporation
Corporate reputation
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Firmenimage
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Furniture retailing
1
IKEA of Sweden <Älmhult>
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International marketing
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Internationales Marketing
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Burt, Steve
Hefter, Katharina
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Retail image as seen through consumers' eyes : studying international retail image through consumer photographs of stores
Burt, Steve
;
Johansson, Ulf
;
Thelander, Åsa
- In:
The international review of retail, distribution and …
17
(
2007
)
5
,
pp. 447-467
Persistent link: https://www.econbiz.de/10003602993
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