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subject:"Konsumentenverhalten"
~person:"Fry, Tim R. L."
~person:"Lee, Richard"
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Search: subject_exact:"Packaging"
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Konsumentenverhalten
Packaging
6
Consumer behaviour
5
Verpackung
5
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Rauchen
2
Smoking
2
Asia
1
Asien
1
Bilingual
1
Brand likeability
1
Choice behaviour
1
Estimation
1
Foreignness
1
Hedonic and utilitarian consumption
1
Language association
1
Localisation
1
Markedness Model
1
Packaging cues
1
Pakistan
1
Product standardization and adaption
1
Schätzung
1
Sociolinguistic theory
1
Standardisation
1
Standardisierung
1
Standardization
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USA
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United States
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Article
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Arbeitspapier
1
Graue Literatur
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English
5
Author
All
Fry, Tim R. L.
Lee, Richard
Spence, Charles
5
Orth, Ulrich R.
4
Petit, Olivia
4
Bech-Larsen, Tino
3
Celhay, Franck
3
Clement, Jesper
3
Deng, Xiaoyan
3
Kauppinen-Räisänen, Hannele
3
Khan, Huda
3
Lockshin, Larry
3
Lunardo, Renaud
3
Van Kerckhove, Anneleen
3
Zhang, Dan
3
Adam, Muhammad Amir
2
Aghdaie, Fathollah Amiri
2
Ali, Kamran
2
Aydinliyim, Tolga
2
Beer, Hanli de
2
Bosman, Magdalena
2
Branca, Generoso
2
Chandon, Pierre
2
Cian, Luca
2
Durif, Fabien
2
Farrell, Lisa
2
Gierl, Heribert
2
Harris, Mark N.
2
Ho, Shuay-Tsyr
2
Kahle, Lynn R.
2
Kahn, Barbara E.
2
Kempen, Elizabeth
2
Kim, In Kyung
2
Krishna, Aradhna
2
Lefebvre, Sarah
2
Limon, Yonca
2
Luomala, Harri T.
2
Ordabayeva, Nailya
2
Orlowski, Marissa
2
Pangburn, Michael S.
2
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University of Melbourne / Department of Economics
1
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Applied economics
1
Routledge advances in management and business studies
1
The journal of consumer marketing
1
The journal of product & brand management
1
Working papers
1
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ECONIS (ZBW)
5
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1
Consumer packaging strategy : localisation in Asian markets
Khan, Huda
;
Lee, Richard
;
Chrysochou, Polymeros
-
2023
-
1 edition
Persistent link: https://www.econbiz.de/10014022443
Saved in:
2
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
3
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
4
'A pack a day for 20 years' : smoking and cigarette pack sizes
Farrell, Lisa
;
Fry, Tim R. L.
;
Harris, Mark N.
- In:
Applied economics
43
(
2011
)
19/21
,
pp. 2833-2842
Persistent link: https://www.econbiz.de/10009379581
Saved in:
5
A pack a day for twenty years : smoking and cigarette pack sizes
Farrell, Lisa
(
contributor
);
Fry, Tim R. L.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001878925
Saved in:
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