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subject:"Konsumentenverhalten"
~person:"Kim, Sungkyung"
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Konsumentenverhalten
Consumer behaviour
3
Professional sports
3
Profisport
3
Sport organization
3
Sportmarketing
3
Sportorganisation
3
Sports marketing
3
Arbeitsgruppe
2
Football
2
Fußball
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Social Web
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Social web
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Structural equation model
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Strukturgleichungsmodell
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Team
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Artificial intelligence
1
Augmented reality
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Innovation
1
Kundenzufriedenheit
1
Künstliche Intelligenz
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Markenführung
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Markenimage
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Motivated consumer innovativeness
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Motivation
1
Online community identification
1
Personality psychology
1
Persönlichkeitspsychologie
1
Positive word-of-mouth
1
Relationship marketing
1
Satisfaction
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Social identity theory
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Social psychology
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Sozialpsychologie
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Kim, Sungkyung
Heere, Bob
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
Katz, Matthew
7
McDonald, Heath
7
Wann, Daniel L.
7
Doyle, Jason P.
6
Funk, Daniel C.
6
Shuv-Ami, Avichai
6
Uhrich, Sebastian
6
Biscaia, Rui
5
Kim, Yu Kyoum
5
Ko, Yong Jae
5
Lock, Daniel
5
Sveinson, Katherine
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Drayer, Joris
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Theodorakis, Nicholas D.
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Zhang, James J.
4
Asada, Akira
3
Behnam, Mohsen
3
Behrens, Anton
3
Byon, Kevin K.
3
Cayolla, Ricardo
3
Chang, Yonghwan
3
Delshab, Vahid
3
Filo, Kevin
3
Inoue, Yuhei
3
James, Jeffrey D.
3
Kwak, Dae Hee
3
Lee, Jin Kyun
3
Manoli, Argyro Elisavet
3
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International journal of sports marketing & sponsorship
2
Journal of strategic marketing
1
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ECONIS (ZBW)
3
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Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
2
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
3
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
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