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subject:"Konsumentenverhalten"
~person:"Moj, A."
~subject:"Brand image"
~subject:"Transnational corporation"
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Konsumentenverhalten
Brand image
Transnational corporation
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Furniture retailing
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IKEA
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Moj, A.
Hefter, Katharina
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Hultman, Jens
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Lo, Chia-yun
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VW, Google, H&M, Wal-Mart, IKEA, Inditex, Nike, Red Bull
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ECONIS (ZBW)
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The IKEA Case : globalizing the IKEA way of living and doing business
Moj, A.
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2015
Persistent link: https://www.econbiz.de/10011350464
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