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subject:"Konsumentenverhalten"
~person:"Rossi, Patricia"
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Konsumentenverhalten
Consumer behaviour
2
Product Placement
2
Product placement
2
Advertising effects
1
Brand image
1
Empirical method
1
Empirische Methode
1
France
1
Frankreich
1
Luxury goods
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Luxusgüter
1
Markenimage
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Werbewirkung
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Word
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luxury
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persuasion
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product placement
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purchase intention
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Rossi, Patricia
Dens, Nathalie
10
Pelsmacker, Patrick de
10
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
De Gregorio, Federico
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Sung, Yongjun
4
Verhellen, Yann
4
Davtyan, Davit
3
Hudders, Liselot
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Lowe, Ben
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Natarajan, Thamaraiselvan
3
Neijens, Peter C.
3
Petrovici, Dan
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Schramm, Holger
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Stephen, Gladys
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Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
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Callison, Coy
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Cauberghe, Veroline
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Chan, Fanny Fong Yee
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Coker, Kesha K.
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Gillespie, Brian
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Gistri, Giacomo
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Gu, Jane Z.
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Jublee, Daniel Inbaraj
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Knoll, Johannes
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Kuhn, Kerri-Ann L.
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Muehling, Darrel D.
2
Muzellec, Laurent
2
Nelson, Michelle R.
2
Pantoja, Felipe
2
Patwardhan, Hemant
2
Pillai, Deepa
2
Redondo, Ignacio
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
2
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
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