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subject:"Konsumentenverhalten"
~person:"Yoshida, Masayuki"
~subject:"Markenimage"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Markenimage
Sport organization
5
Sportorganisation
5
Consumer behaviour
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Football
4
Fußball
4
Professional sports
4
Profisport
4
Sportmarketing
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Sports marketing
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Sport
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Team
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Beziehungsmarketing
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Brand equity
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Brand image
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Brand management
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Club theory
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Clubtheorie
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Community
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Consumer engagement
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Content strategy
1
Cricket
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Cultural identity
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Distinctiveness
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Emotion
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Facebook
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Fan club membership
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Fan community identification
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Fan engagement
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Gemeinschaft
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Kulturelle Identität
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Yoshida, Masayuki
Heere, Bob
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
Katz, Matthew
7
McDonald, Heath
7
Schade, Michael
7
Shuv-Ami, Avichai
7
Wann, Daniel L.
7
Doyle, Jason P.
6
Funk, Daniel C.
6
Uhrich, Sebastian
6
Anagnostopoulos, Christos
5
Biscaia, Rui
5
Kim, Yu Kyoum
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Ko, Yong Jae
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Lock, Daniel
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Sveinson, Katherine
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Ahn, Taesoo
4
Baker, Thomas A., III.
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Burmann, Christoph
4
Drayer, Joris
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Theodorakis, Nicholas D.
4
Vrontis, Demetris
4
Zhang, James J.
4
Asada, Akira
3
Behnam, Mohsen
3
Behrens, Anton
3
Byon, Kevin K.
3
Cayolla, Ricardo
3
Chadwick, Simon
3
Chang, Yonghwan
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Delshab, Vahid
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Filo, Kevin
3
Inoue, Yuhei
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James, Jeffrey D.
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Corporate reputation review
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
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1
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
2
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
3
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
4
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
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