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subject:"Konsumentenverhalten"
~subject:"Brand image"
~type_genre:"Case study"
~type_genre:"Marktinformation"
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Konsumentenverhalten
Brand image
Möbelhandel
28
Furniture retailing
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Schweden
10
Sweden
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Multinationales Unternehmen
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Transnational corporation
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IKEA of Sweden <Älmhult>
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Deutschland
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Germany
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International market entry
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Internationaler Markteintritt
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IKEA
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IKEA Svenska Försäljnings AB <Ödåkra>
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Business model
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Schwedisch
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Branchenentwicklung
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China
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Lieferkette
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Supply chain
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Consumer behaviour
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Globalisierung
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Globalization
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Japan
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Logistics provider
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Logistikdienstleister
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Marketingmanagement
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Unternehmensgeschichte
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1958-2009
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Zaltman, Gerald
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Zaltman, Lindsay
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Axel Springer AG
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Harvard business review : HBR
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ECONIS (ZBW)
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The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
2
Märkte / Einrichten und DIY
Axel Springer AG
-
Hamburg : Axel-Springer-AG, Marketing Anzeigen
-
Nachgewiesen 2007; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003530487
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