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subject:"Konsumentenverhalten"
~subject:"Finanzkrise"
~subject:"Marketing"
~subject:"Psychologie"
~type_genre:"Fallstudie"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
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Strategic marketing in fragile economic conditions
Samanta, Irene
(
contributor
)
-
2014
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--
Persistent link: https://www.econbiz.de/10010414992
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2
Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003843941
Saved in:
3
Consumer behaviour : Irish patterns and perspectives
Linehan, Margaret
-
2008
Persistent link: https://www.econbiz.de/10003716560
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4
The tyranny of the market : why you can't always get what you want
Waldfogel, Joel
-
2007
Theory: Markets and the tyranny of the majority; Are "lumpy" markets a problem?; Empirical evidence: Who benefits whom in practice; Who benefits whom in the neighborhood; Preference minorities as citizens and consumers -- Market solutions and their limits: Market enlargement and consumer...
Persistent link: https://www.econbiz.de/10003403361
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