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subject:"Krankheit"
~subject:"OTC pharmaceuticals"
~subject:"Preis"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Rezeptfreies Arzneimittel"
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Krankheit
OTC pharmaceuticals
Preis
Rezeptfreies Arzneimittel
17
Arzneimittel
4
Deutschland
4
Germany
4
Pharmaceutical industry
4
Pharmaceuticals
4
Pharmaindustrie
4
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3
Consumer behaviour
3
Konsumentenverhalten
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Arzneimittelmarkt
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2000-2008
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Huh, Jisu
3
DeLorme, Denise E.
2
Reid, Leonard N.
2
Abeeku Bamfo, Bylon
1
An, Soontae
1
Breuer, Robert
1
Böheim, Michael
1
Dippold, Katrin
1
Dobbelstein, Thomas
1
Forsthofer, Rudolf
1
García Núñez, Luis J.
1
Gaudet, Gérard
1
Gerpott, Torsten J.
1
Goodwin, Geoffrey P.
1
Gross, Michelle
1
Heckmann, Sabrina
1
Herrmann, Markus
1
Huber, Monika
1
Kauppinen-Räisänen, Hannele
1
Lecomte, Thérèse
1
Lueck, Jennifer
1
Meier, Michael
1
Owusu, Richard
1
Pangarkar, Nitin
1
Pey, Jaume
1
Pflaum, Maximilian
1
Pichler, Eva
1
Preißner, Markus
1
Riis, Jason
1
Simmons, Joseph P.
1
Suzuki-Lambrecht, Yoshikazu
1
Verma, Sanjeev
1
Voigt, Ralf
1
Weiche, Gregor
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Economie et statistique
1
Economía : revista del Departamento de Economía, Pontificia Universidad Católica del Perú
1
Global business and organizational excellence : a review of research & best practices
1
International journal of Indian culture and business management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1
Papeles de economía española
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Wirtschaftspolitische Blätter
1
Zeitschrift für Planung : ZP
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ECONIS (ZBW)
17
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1
40 años del autocuidado en España : un sector consolidado y emergente
Pey, Jaume
- In:
Papeles de economía española
160
(
2019
),
pp. 204-206
Persistent link: https://www.econbiz.de/10012111432
Saved in:
2
Investing in durable assets to achieve superior performance : restoring Tiger Balm's roar
Pangarkar, Nitin
- In:
Global business and organizational excellence : a …
35
(
2015/2016
)
2
,
pp. 6-17
Persistent link: https://www.econbiz.de/10011437288
Saved in:
3
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
4
Der Selbstmedikationsmarkt im Umbruch : von Monopolrenten, wohlerworbenen Rechten und (noch) ungenutzten Deregulierungsspielräumen
Böheim, Michael
;
Pichler, Eva
- In:
Wirtschaftspolitische Blätter
62
(
2015
)
3
,
pp. 499-519
Persistent link: https://www.econbiz.de/10011446954
Saved in:
5
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
6
Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele
;
Owusu, Richard
;
Abeeku …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
Saved in:
7
Which factors drive product sales in OTC markets?
Huber, Monika
;
Dippold, Katrin
;
Forsthofer, Rudolf
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009699716
Saved in:
8
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
9
The economic dynamics of antibiotic efficacy under open access
Herrmann, Markus
;
Gaudet, Gérard
- In:
Journal of environmental economics and management : …
57
(
2009
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10003849924
Saved in:
10
An empirical analysis of consumer's attitude towards OTC health supplements in India
Verma, Sanjeev
- In:
International journal of Indian culture and business …
2
(
2009
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003804889
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