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subject:"Kundenbindung"
~isPartOf:"Journal of marketing analytics : JMA"
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Brand loyalty
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Brand management
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Consumer behaviour
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Markenführung
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Beziehungsmarketing
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Journal of marketing analytics : JMA
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Research
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Exploring the rise of fandom in contemporary consumer culture
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Innovatives Markenmanagement
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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SpringerLink / Bücher
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The journal of product & brand management
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Computer-mediated marketing strategies : social media and online brand communities
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International journal of hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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SFB 649 discussion paper
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Springer eBook Collection / Business and Economics
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Studies on the agricultural and food sector in transition economies
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The journal of brand management : an international journal
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Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
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African journal of business and economic research : AJBER
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Business Analytics
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
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European journal of marketing : EJM
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
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International journal of advertising : the quarterly review of marketing communications
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International journal of economic research
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Inventi impact: retailing & consumer services
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Journal of consumer behaviour : an international research review
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of global marketing
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Journal of marketing channels : distribution systems, strategy, and management
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Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
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