//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Kundenbindung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundengewinnung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindung
Kundengewinnung
85
Customer acquisition
84
Beziehungsmarketing
44
Relationship marketing
44
USA
13
United States
13
Consumer behaviour
12
Customer value
12
Konsumentenverhalten
12
Kundenwert
12
Customer satisfaction
9
Deutschland
9
Germany
9
Kundenzufriedenheit
9
Marketing management
8
Marketingmanagement
8
Online-Marketing
7
customer acquisition
7
E-commerce
6
Electronic Commerce
6
Internet marketing
6
Takeover
6
Theorie
6
Theory
6
Übernahme
6
Customer retention
5
Dienstleistungsqualität
5
Salespeople
5
Service quality
5
Verkaufspersonal
5
Bank marketing
4
Bankmarketing
4
Customer integration
4
Kundenintegration
4
Marketing theory
4
Marketingtheorie
4
Online retailing
4
Online-Handel
4
Selling
4
Social Web
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatzsammlung
3
Arbeitspapier
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
2
Graue Literatur
2
Guidebook
2
Hochschulschrift
2
Non-commercial literature
2
Ratgeber
2
Sammelwerk
2
Thesis
2
Working Paper
2
Collection of articles written by one author
1
Handbook
1
Handbuch
1
Sammlung
1
more ...
less ...
Language
All
English
2
Author
All
Barnes, Donald C.
1
Giese, Andreas
1
Gouthier, Matthias
1
Krämer, Tobias
1
Livne, Gilad
1
Ludwig, Nadine Laura
1
Simpson, Ana
1
Talmor, Eli
1
more ...
less ...
Published in...
All
Journal of business finance & accounting : JBFA
1
Journal of marketing theory and practice : JMTP
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C.
;
Krämer, Tobias
;
Gouthier, Matthias
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012607658
Saved in:
2
Do customer acquisition cost, retention and usage matter to firm performance and valuation?
Livne, Gilad
;
Simpson, Ana
;
Talmor, Eli
- In:
Journal of business finance & accounting : JBFA
38
(
2011
)
3/4
,
pp. 334-363
Persistent link: https://www.econbiz.de/10009159877
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->